Allstate Foundation Purple Purse & Kerry Washington Help Raise Funds For Domestic Violence Survivors


Foundation Purple Purse and Kerry Washington have announced they will partner with Tory Burch, Christian Louboutin and other designers to create an exclusive “Purple Purse” handbag collection.

Each fashion house, as well as Washington, will design a series of limited-edition purple handbags that will be auctioned to benefit nearly 200 domestic violence nonprofits across the country.

“2016 marks my third year as Allstate Foundation Purple Purse ambassador, and it’s a truly exciting year as we’ve teamed up with amazing designers to create handbags that will help women enduring financial abuse,” Washington said. “I’m grateful for the participation from designers like Tory Burch and Christian Louboutin as well as the passion and creativity they are bringing to this cause that’s so important to me.”

The designer handbags will be available for auction throughout October, which is National Domestic Violence Awareness Month. Details on the auctions will be announced in the coming weeks on Washington’s Twitter page and Purple Purse’s Facebook page. One-hundred percent of the proceeds from the auctioned handbags will go toward providing vital services for survivors.

In further solidarity with the program, Washington will design a custom handbag that will be available exclusively for Purple Purse nonprofit community partners to raise funds for their organizations. One of the world’s leading branded fashion accessories, footwear and apparel companies, Global Brands Group, will produce Kerry’s handbag. From September 28 – October 25, Allstate Foundation Purple Purse will give away one of Washington’s limited-edition handbags each day. To be eligible, an individual must donate at least $10 to the Purple Purse Challenge. Full details and rules will be posted on when the Purple Purse Challenge begins at the end of September.

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This past June, Allstate Foundation Purple Purse launched its 2016 public awareness and fundraising campaign, #FreetoWalk, to bring attention to the barriers that keep women trapped in abusive relationships. The campaign’s film, “America’s Largest Prison Break,” brings to life the true story of how a mother of six from Michigan broke free from her abusive relationship.

On an average day in 2015, more than 12,000 requests from victims for services such as emergency shelter and financial assistance went unanswered due to a lack of funding at domestic violence programs across the country.

If you or someone you know is in a domestic violence situation, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

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